1231. Can We Improve Performance? Behavioral Modification In Management


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Ed Low: 1231. Can We Improve Performance? Behavioral Modification In Management. 1978.



Management, like Psychology has witnessed many new concepts and approaches in recent years. Human problems in organizations have multiplied while traditional approaches to managing and dealing with people have become inadequate. Human effectiveness has gained increased attention as productivity has fallen. The inflation of prices and the diminution of the profit margin have hastened and necessitated increased participation by everyone connected with an organizational output. In order to improve overall effectiveness and productivity, behavioral science has offered a new outlook for some long-standing basic psychological principles.


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